Black Is the New Green

Sometimes this is because the executives in a particular marketing department are unaware of the potential that exists within this segment, sometimes it’s because they are baffled about how to reach out to this segment and sometimes ...

Black Is the New Green

Black Is the New Green

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century—not to mention the all-important new demographics of the new century—it’s bad business to continue to rely on luxury’s traditional customer base to support sales, or on tired marketing strategies and tactics. In Black is the New Green authors Burnett and Hoffman show readers how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can’t afford to overlook if growth is the objective. The total number of affluent ethnic households in the United States in now estimated at over 1.3 million, the buying power of affluent African Americans (referred to as AAA’s in this book) is currently $87.3 billion. It would be foolish in the extreme not to tap into this rich buying segment, yet that is exactly what the marketing arms of companies do all too frequently. Sometimes this is because the executives in a particular marketing department are unaware of the potential that exists within this segment, sometimes it’s because they are baffled about how to reach out to this segment and sometimes it’s because they think they lack the money or resources to make a credible effort at adding a whole new segment. And sometimes, unfortunately, it’s because they have reached out in the past but their efforts were unappealing to the AAA audience. Black is the New Green will show you how to attract this lucrative market and create brand loyalty and product bonding among affluent African Americans in an affordable and measurable way. Up until now, the affluent African American market has been underappreciated and overlooked. But with a sitting African American president—the time is now to tap into this market and to embrace a constituency that will have a lasting effect on your bottom line. http://www.blackisthenewgreenthebook.com

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Black Is the New Green
Language: en
Pages: 224
Authors: Leonard E. Burnett Jr., Andrea Hoffman
Categories: Business & Economics
Type: BOOK - Published: 2010-03-15 - Publisher: Palgrave Macmillan

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century—not to mention the all-important new demographics of the new century—it’s bad business to continue to rely on luxury’s traditional customer base to support sales, or on tired marketing strategies and tactics.
Black Is the New Green
Language: en
Pages: 252
Authors: Arthur Black
Categories: Humor
Type: BOOK - Published: 2009 - Publisher: Harbour Publishing Company

Those who have been following Arthur Black's award-winning publishing ventures over the past few years, or remember him from his long-running CBC radio show, Basic Black, will have come to appreciate the hilarious and unique vision of the world through the eyes of Canada's Blackest humourist. No less hilarious is
Green is the New Black
Language: en
Pages: 288
Authors: Tamsin Blanchard
Categories: Crafts & Hobbies
Type: BOOK - Published: 2013-05-09 - Publisher: Hachette UK

For girls who care about global warming, and next season's hot looks, Green is the New Black is a must-have accessory. Does our shopping addiction contribute to climate change? What's so special about organic cotton? Who are the real fashion victims behind the £3 jeans? From the truth about fast
Knowledge and Skills in Identification and Gambling of Jade: The Most Comprehensive Handbook
Language: en
Pages:
Authors: James Leong
Categories: Crafts & Hobbies
Type: BOOK - Published: - Publisher: DeepLogic

The book is a collection of detailed knowledge and skills on the identification, evaluation and gambling of jade raw stones. The book is about 300,000 words, and can be regarded as a encyclopedia on the evaluation of jade raw materials(赌石).
Energy Security and Global Politics
Language: en
Pages: 272
Authors: Daniel Moran, James A. Russell
Categories: Business & Economics
Type: BOOK - Published: 2008-09-03 - Publisher: Routledge

This book analyses the strategic dimensions of energy security, particularly where energy resources have become the object of military competition. The volume explores the risks that may arise from conditions of increasing economic competition and resource scarcity, and the problems that may follow if major producers or consumers of energy

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