Building Better Brands

Building Better Brands is the essential guide to creating and evolving brands.

Building Better Brands

Building Better Brands

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

More Books:

Building Better Brands
Language: en
Pages: 200
Authors: Scott Lerman
Categories: Design
Type: BOOK - Published: 2013-10-17 - Publisher: HOW Books

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great
Building Strong Brands
Language: en
Pages: 380
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher:

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new
Building Better Brands
Language: en
Pages: 200
Authors: Scott Lerman
Categories: Design
Type: BOOK - Published: 2018-05-29 - Publisher: Simon and Schuster

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great
Building Strong Brands
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-11-08 - Publisher: Simon and Schuster

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new
Briefs for Building Better Brands
Language: en
Pages: 149
Authors: Allan Gorman
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Brandspa Llc

Marketing successfully in todays commoditized marketplace takes delivering an experience of brand delight according to strategic and creative-guru Allan Gorman. Delight is just what youll find in this collection of insightful and inspiring--and sometimes witty--essays appropriate for business execs, marketing students and anyone interseted in creating and maintaining a brand

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