Competition Demystified

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a ...

Competition Demystified

Competition Demystified

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.

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Competition Demystified
Language: en
Pages: 399
Authors: Bruce C. N. Greenwald, Judd Kahn
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Portfolio Trade

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000
Competition Demystified
Language: en
Pages: 416
Authors: Bruce C. Greenwald, Judd Kahn
Categories: Business & Economics
Type: BOOK - Published: 2005-08-18 - Publisher: Penguin

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for
Summary: Competition Demystified
Language: en
Pages: 10
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2013-02-15 - Publisher: Primento

The must-read summary of Bruce Greenwald and Judd Kahn's book: "Competition Demystified: A Radically Simplified Approach to Business Strategy". This complete summary of the ideas from Bruce Greenwald and Judd Kahn's book "Competition Demystified" shows that, despite what the experts and consultants say, business strategy is not the be-all and
Competition Demystified
Language: en
Pages: 8
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher:

Books about Competition Demystified
Competition Demystified
Language: en
Pages: 399
Authors: BusinessNews Publishing
Categories: Business planning
Type: BOOK - Published: 2005 - Publisher:

Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company

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