Conscious Marketing

The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike.

Conscious Marketing

Conscious Marketing


More Books:

Conscious Marketing
Language: en
Pages: 216
Authors: Carolyn Tate
Categories: Business & Economics
Type: BOOK - Published: 2015-02-19 - Publisher: John Wiley & Sons

Books about Conscious Marketing
Conscious Marketing
Language: en
Pages: 216
Authors: Carolyn Tate
Categories: Business & Economics
Type: BOOK - Published: 2015-02-19 - Publisher: John Wiley & Sons

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired ofinterruption, push, mass media and the manipulation of marketingand advertising generally. They want to deal with honest, ethicalcompanies that have heart and purpose and that care about servingall their stakeholders instead of their pockets.
The Conscious Marketer:: Inspiring a Deeper and More Conscious Brand Experience
Language: en
Pages: 216
Authors: Jim Joseph
Categories: Business & Economics
Type: BOOK - Published: 2020-05-05 - Publisher: Mascot Books

The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be
Handbook of Advances in Marketing in an Era of Disruptions
Language: en
Pages: 692
Authors: Atul Parvatiyar, Rajendra Sisodia
Categories: Business & Economics
Type: BOOK - Published: 2019-01-08 - Publisher: SAGE Publications India

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a
Marketing in Adversity
Language: en
Pages: 110
Authors: Atul Parvatiyar, Rajendra Sisodia
Categories: Business & Economics
Type: BOOK - Published: 1976-11-11 - Publisher: Macmillan International Higher Education

Books about Marketing in Adversity

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