Doing Semiotics

Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, ...

Doing Semiotics

Doing Semiotics

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.

More Books:

Doing Semiotics
Language: en
Pages: 208
Authors: Laura R. Oswald
Categories: Business & Economics
Type: BOOK - Published: 2020-06 - Publisher: Oxford University Press, USA

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business
Handbook of Qualitative Research Methods in Entrepreneurship
Language: en
Pages: 520
Authors: Helle Neergaard, John P. Ulhøi
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing

. . . the Handbook of Qualitative Research Methods in Entrepreneurship is an important contribution to the field, and should be referenced in any paper using qualitative methodologies to investigate the entrepreneurial phenomenon. Craig S. Galbraith, Journal of Enterprising Communities There is no hiding behind the ramparts of dry scholarship
International Handbook of Semiotics
Language: en
Pages: 1308
Authors: Peter Pericles Trifonas
Categories: Philosophy
Type: BOOK - Published: 2015-05-11 - Publisher: Springer

This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics—also known as structuralism—is one of the major theoretical movements of the 20th century
Social Semiotics
Language: en
Pages: 174
Authors: Thomas Hestbaek Andersen, Morten Boeriis, Eva Maagerø, Elise Seip Tonnessen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-03-27 - Publisher: Routledge

M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to
Computational Semiotics
Language: en
Pages: 288
Authors: Jean-Guy Meunier
Categories: Literary Criticism
Type: BOOK - Published: 2021-08-12 - Publisher: Bloomsbury Publishing

Can semiotics and computers be compatible? Can computation advance semiotics by enhancing the scientific basis of the theory of signs? Coupling semiotics, a philosophical and phenomenological tradition concerned with theories of signs, with computation, a formal discipline, may seem controversial and paradoxical. Computational Semiotics tackles these controversies head-on and attempts

Popular All Time

Sparked
Atomic Habits
Rich Dad Poor Dad
SuperFreakonomics, Illustrated edition
Give and Take
The Perfect Day to Boss Up
Creative Acts for Curious People
Rich Dad Poor Dad
The Daily Stoic
Never Split the Difference
Extreme Ownership
Think Again
The Future of Money
Dare to Lead
Courage Is Calling
The Power of Your Subconscious Mind
Red Roulette
The Psychology of Money