Doing Survey Research

Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives.

Doing Survey Research

Doing Survey Research

Each day we are faced with continuing claims made by media pundits, politicians, teachers, and friends, often quoting research. Consider also the numerous comments and posts on Internet blogs, Twitter, and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we hear about and read, to distinguish opinions from scientific facts, and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations? Understanding the components that go into scientific research and learning how to do research, make decisions about which statistics to use, and analyze statistical findings are goals for everyone in today's research-oriented world. Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review. This book contributes to achieving these objectives. Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed. This brief, practical textbook prepares beginners to conduct their own survey research and write up the results, as well as read and interpret other people's research. It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings. Essential new updates to this edition include coverage of Big Data, Meta-Analysis, and A/B testing methodology—methods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to today’s web-oriented students, including studies focused on topics related to social media. Update web site http://doingsurveyresearch.wordpress.com/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy, but also how it relates to the methods discussed in this book about sampling, probability, and research design. New coverage of meta-data, and the increasingly popular method in many professional and other settings.

More Books:

Doing Survey Research
Language: en
Pages: 260
Authors: Peter M. Nardi
Categories: Social Science
Type: BOOK - Published: 2018-01-03 - Publisher: Routledge

Each day we are faced with continuing claims made by media pundits, politicians, teachers, and friends, often quoting research. Consider also the numerous comments and posts on Internet blogs, Twitter, and Facebook that illustrate the confusion between opinion and factual data. How do we learn to interpret the research we
Designing and Doing Survey Research
Language: en
Pages: 197
Authors: Lesley Andres
Categories: Social Science
Type: BOOK - Published: 2012-04-04 - Publisher: SAGE

Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research. With a focus on the impact of new technologies, author Lesley Andres provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face.
Doing Survey Research
Language: en
Pages:
Authors: Lesley Andres
Categories: Social Science
Type: - Published: - Publisher:

Books about Doing Survey Research
Studyguide for Doing Survey Research by Nardi, Peter, Isbn 9781612053066
Language: en
Pages: 82
Authors: Cram101 Textbook Reviews, Cram101 Textbook Reviews Staff
Categories: Social Science
Type: BOOK - Published: 2013-08 - Publisher: Cram101

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9781612053066. This item is printed on demand.
Designing Surveys
Language: en
Pages: 424
Authors: Johnny Blair, Ronald F. Czaja, Edward A. Blair
Categories: Social Science
Type: BOOK - Published: 2013-04-17 - Publisher: SAGE

Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition of Designing Surveys by Johnny Blair, Ronald F. Czaja, and Edward A. Blair provides an accurate account of how modern surveys are actually designed and conducted. Much more than a “how-to” guide, this

Popular All Time

Hemingway's Paris
World Travel
A Walk in the Woods
Travels with Charley in Search of America
The Outlaw Ocean
Leave Only Footprints
Our Towns
The Ultimate Kauai Guidebook
Rick Steves Europe Through the Back Door
Blue Highways
DK Eyewitness Southwest USA and National Parks
Bounder
Ultralight
A Book of Migrations
Belize Travel Guide
Around India in 80 Trains
Explorer's Guide Baltimore, Annapolis & The Chesapeake Bay: A Great Destination
Moon Oaxaca