Health Communication Message Design

This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences.

Health Communication Message Design

Health Communication Message Design

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

More Books:

Health Communication Message Design
Language: en
Pages: 277
Authors: Hyunyi Cho
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2011-10-26 - Publisher: SAGE

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics
Designing Health Messages
Language: en
Pages: 304
Authors: Edward W. Maibach, Roxanne Parrott
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1995-02-10 - Publisher: SAGE

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory
Encyclopedia of Health Communication
Language: en
Pages: 1688
Authors: Teresa L. Thompson
Categories: Reference
Type: BOOK - Published: 2014-04-18 - Publisher: SAGE Publications

From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability
The Role of Emotions in Preventative Health Communication
Language: en
Pages: 312
Authors: Jessica Gall Myrick
Categories: Health & Fitness
Type: BOOK - Published: 2015-09-17 - Publisher: Lexington Books

The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions—fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation—and discusses the roles these
Risk and Health Communication in an Evolving Media Environment
Language: en
Pages: 352
Authors: H Dan O'Hair
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-01-12 - Publisher: Taylor & Francis

Broadcast media has a particular fascination with stories that involve risk and health crisis events-disease outbreaks, terrorist acts, and natural disasters-contexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities for using communication to manage extreme events and hazardous contexts. Risk

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