Hegarty on Creativity

A look into what lies behind creativity from one of the advertising industry's leading players

Hegarty on Creativity

Hegarty on Creativity

Creativity isnt an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegartys message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.

More Books:

Hegarty on Creativity
Language: en
Pages: 125
Authors: John Hegarty
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher:

Creativity isnt an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas
Contemporary Theatre Education and Creative Learning
Language: en
Pages:
Authors: Mark Crossley
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Springer Nature

Books about Contemporary Theatre Education and Creative Learning
Fifty Paths to Creative Photography
Language: en
Pages: 224
Authors: Michael Freeman
Categories: Photography
Type: BOOK - Published: 2016-10-06 - Publisher: Hachette UK

The most important practical photography book in a decade. "A really inspiring book" - Amateur Photographer magazine The eagerly awaited follow up to global bestseller The Photographer's Eye will show you the paths the greatest photographers took to excellence so you too can take stand-out thrilling photographs. In Freeman's own
The Advertising Handbook
Language: en
Pages: 280
Authors: Jonathan Hardy, Iain Macrury, Helen Powell
Categories: Business & Economics
Type: BOOK - Published: 2018-02-28 - Publisher: Routledge

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation
Tracing Invisible Lines
Language: en
Pages: 177
Authors: David Prescott-Steed
Categories: Biography & Autobiography
Type: BOOK - Published: 2019-02-28 - Publisher: Parlor Press LLC

TRACING INVISIBLE LINES is a critical autoethnographic text built around Gregory Ulmer’s concept of the “Mystory.” Dedicated to the enhancement of imagination and innovation in a digital-media saturated society, Ulmer’s Mystory is a creative research method that draws narratives from three domains of discourse (personal, professional, popular). Analysing these domains

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