Leveraging Mobile Media

In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network ...

Leveraging Mobile Media

Leveraging Mobile Media

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

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Leveraging Mobile Media
Language: en
Pages: 270
Authors: Valerie Feldmann
Categories: Business & Economics
Type: BOOK - Published: 2006-03-30 - Publisher: Springer Science & Business Media

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks,
Mobile Media
Language: en
Pages: 280
Authors: Jo Groebel, Eli M. Noam, Valerie Feldmann
Categories: Technology & Engineering
Type: BOOK - Published: 2006-08-15 - Publisher: Routledge

The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to
Global Mobile Media
Language: en
Pages: 240
Authors: Gerard Goggin
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-10-18 - Publisher: Routledge

Gerard Goggin has produced an incisive and penetrating overview of the world according to mobiles. Covering sight, sound and status, plus a host of other issues, he provides a provocative analysis of how mobile communication gadgets come to play such a prominent role in our lives. Any scholar of New
The Routledge Companion to Mobile Media
Language: en
Pages: 559
Authors: Gerard Goggin, Larissa Hjorth
Categories: Social Science
Type: BOOK - Published: 2014-05-09 - Publisher: Routledge

The last decade has witnessed the rise of the cell phone from a mode of communication to an indispensable multimedia device, and this phenomenon has led to the burgeoning of mobile communication studies in media, cultural studies, and communication departments across the academy. The Routledge Companion to Mobile Media seeks
A Lifeline to learning
Language: en
Pages: 99
Authors: UNESCO
Categories: Social Science
Type: BOOK - Published: 2018-04-02 - Publisher: UNESCO Publishing

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