Marketing to the Ageing Consumer

Chapter 1.

Marketing to the Ageing Consumer

Marketing to the Ageing Consumer

Chapter 1. The ageing consumer : a historic perspective -- Chapter 2. Population ageing 6 situation analysis -- Chapter 3. Introduction to physiological ageing -- Chapter 4. Understanding customer touchpoints -- Chapter 5. The ageing senses -- Chapter 6. The ageing mind -- Chapter 7. The ageing body -- Chapter 8. The meaning of 'age-friendly' -- Chapter 9. Evaluating age-friendliness -- Chapter 10. Creating an age-friendly strategy -- Chapter 11. Age-friendly employers and governments -- Chapter 12. The future.

More Books:

Marketing to the Ageing Consumer
Language: en
Pages: 251
Authors: Dick Stroud, Kim Walker
Categories: Business & Economics
Type: BOOK - Published: 2012-12-15 - Publisher: Palgrave Macmillan

Chapter 1. The ageing consumer : a historic perspective -- Chapter 2. Population ageing 6 situation analysis -- Chapter 3. Introduction to physiological ageing -- Chapter 4. Understanding customer touchpoints -- Chapter 5. The ageing senses -- Chapter 6. The ageing mind -- Chapter 7. The ageing body -- Chapter
Ageing Society
Language: en
Pages: 219
Authors: Rajarshi Ghosh
Categories: Aging
Type: BOOK - Published: 2005 - Publisher:

This book examines how advances in medical science, healthcare and increased longevity have given rise to an Ageing Population. The 21st century faces an ageing society but can it sustain the peaceful coexistence of all generations and extend economic se
Marketing
Language: en
Pages: 502
Authors: Charles W. Lamb
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Oxford University Press, USA

Marketers must be fully equipped to meet the challenges of the information- and technology-driven marketplace in South Africa. Marketing 2e helps students to turn information into useful knowledge, to obtain the competitive advantage and to be successful in the marketplace. The South African examples and comment in an international setting
Ageing: Key dimensions
Language: en
Pages:
Authors: Susan A. McDaniel
Categories: Aging
Type: BOOK - Published: 2008 - Publisher:

Books about Ageing: Key dimensions
Marketing Customer Interface
Language: en
Pages: 388
Authors: Rosemary Phipps, Craig Simmons
Categories: Customer relations
Type: BOOK - Published: 2001 - Publisher: Routledge

'The Marketing Customer Interface 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements,

Popular All Time

Jesus in Me
Woman Evolve
Peace with God
The Women of the Bible Speak
The Meaning of the Dead Sea Scrolls
Fault Lines
The Holy Word for Morning Revival - Crystallization-study of Job, Proverbs, and Ecclesiastes, Volume 2
Jesus Calling
Get Out of Your Head
Cleaning Up Your Mental Mess
Boundaries Updated and Expanded Edition
Winning the War in Your Mind
Forgiving What You Can't Forget
Relationship Goals
Making of Biblical Womanhood
HIJOS DE LA PIEDRA
New Morning Mercies
The Book of Revelation