Competitive Intelligence For the Competitive Edge

The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real ...

Competitive Intelligence For the Competitive Edge

Competitive Intelligence For the Competitive Edge

Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.

More Books:

Competitive Intelligence For the Competitive Edge
Language: en
Pages: 336
Authors: Alan Dutka
Categories: Business & Economics
Type: BOOK - Published: 2000-04-22 - Publisher: McGraw Hill Professional

Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line
Strategic Leadership
Language: en
Pages: 262
Authors: Thomas Owen Jacobs, Industrial College of the Armed Forces (U.S.)
Categories: Leadership
Type: BOOK - Published: 2002 - Publisher:

Books about Strategic Leadership
Management
Language: en
Pages: 818
Authors: Edmund R. Gray, Larry R. Smeltzer
Categories: Business & Economics
Type: BOOK - Published: 1989 - Publisher: Macmillan College

A comprehensive text on management in a competitive environment, combining long-established management information with the latest theory, research, and management practices. This revised edition retains much of the foundation of management thought presented in the first edition (Macmillan, 1989), while bringing the latest management knowledge to both potential and practicing
The Competitive Edge: Advanced Marketing for Dietetics Professionals
Language: en
Pages: 290
Authors: Kathy King
Categories: Business & Economics
Type: BOOK - Published: 2020-04-17 - Publisher: Jones & Bartlett Publishers

The third edition of The Competitive Edge: Advanced Marketing for Dietetics Professionals, edited and co-written by noted marketer Kathy King, provides essential information to help dietitians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success.
Achieving the Competitive Edge
Language: en
Pages: 463
Authors: Harry K. Jackson, Normand L. Frigon
Categories: Business & Economics
Type: BOOK - Published: 1996-09-04 - Publisher: John Wiley & Sons

Values and Vision. Lead People--Manage Things -- Planning. Knowing and Understanding Processes -- The Seven Quality Control Tools -- Statistical Process Control Charts -- The Seven Management and Planning Tools -- Product Development Strategy -- Product Improvement Strategies -- Appendices. Index.

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