For the Win

In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design.

For the Win

For the Win

Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

More Books:

For the Win
Language: en
Pages: 148
Authors: Kevin Werbach, Dan Hunter
Categories: Business & Economics
Type: BOOK - Published: 2012-10-30 - Publisher: Wharton Digital Press

Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win,
WIN
Language: en
Pages:
Authors: Kevin Werbach, Dan Hunter
Categories: Occupational training
Type: BOOK - Published: - Publisher:

Books about WIN
CETA Coordination with WIN
Language: en
Pages:
Authors: United States. Department of Labor. Manpower Administration
Categories: Work Incentive Program (WIN).
Type: BOOK - Published: 1974 - Publisher:

Books about CETA Coordination with WIN
Win Your War
Language: en
Pages: 272
Authors: Mark Driscoll
Categories: Religion
Type: BOOK - Published: 2019 - Publisher: Charisma House

You're already in a war. It's time to fight. This book will equip you with tools to protect the five fronts of spiritual battle: your relationship with God, your identity, your family and friends, your church, and the world. Win Your War is a practical marriage, parenting, and relationship book
Problems in Accomplishing Objectives of the Work Incentive Program (WIN)
Language: en
Pages: 59
Authors: United States. General Accounting Office
Categories: Occupational training
Type: BOOK - Published: 1971 - Publisher:

Books about Problems in Accomplishing Objectives of the Work Incentive Program (WIN)

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