Your Customer Creation Equation

Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into ...

Your Customer Creation Equation

Your Customer Creation Equation

Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.

More Books:

Your Customer Creation Equation
Language: un
Pages: 220
Authors: Brian Massey
Categories: Business & Economics
Type: BOOK - Published: 2012-07-01 - Publisher: CMI Books, Division of Z Squared Media, LLC

Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own
E-Commerce Website Optimization
Language: en
Pages: 256
Authors: Dan Croxen-John, Johann van Tonder
Categories: Business & Economics
Type: BOOK - Published: 2017-01-03 - Publisher: Kogan Page Publishers

For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion
Ultimate Guide to Pay-Per-Click Advertising
Language: en
Pages: 240
Authors: Richard Stokes
Categories: Business & Economics
Type: BOOK - Published: 2014-03-18 - Publisher: Entrepreneur Press

Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from
You Should Test That
Language: en
Pages: 368
Authors: Chris Goward
Categories: Business & Economics
Type: BOOK - Published: 2012-12-21 - Publisher: John Wiley & Sons

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designedto turn visitors into customers. Carefully developed testingprocedures are necessary to help you fine-tune images, headlines,navigation, colors, buttons, and every other element, creating awebsite that encourages visitors to take the action you seek. Thisbook
Build Your Customer Strategy
Language: en
Pages: 224
Authors: James G. Barnes
Categories: Business & Economics
Type: BOOK - Published: 2007-01-06 - Publisher: John Wiley & Sons

"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting

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